About us

Buying a hat should be an unforgettable experience for our customers, where they find the perfect hat to match their individual style.

JJ Hats offers one of the largest selections of headwear in New York City. If you’re unable to visit our historic location at 310 Fifth Ave in Manhattan, we also provide online services and are always available for advice.

Visit us at JJ Hat Center, New York.

established in 1911

We are value driven

We believe in people

We strive to be our best and help bring out the best in everyone and the business. We empower others by trusting them to take ownership and value diverse viewpoints. We actively listen to and learn from our colleagues.

We are determined

We are the hat specialists: We know and love our headwear. Our goal is to operate with the highest level of professionalism and efficiency.

Always open to innovative ideas, we respond flexibly and adaptively to new challenges. We stand by our promises and pursue our goals with determination

We are loyal

We are aware of the responsibility we carry, both toward our customers and for our company itself.

We align economic, ecological, and social interests. Integrity and loyalty are values we believe in and that continuously guide us in our everyday work.

We are one team

Our workplace fosters inclusivity and respect. We support and uplift one another, working together for shared success. By focusing on the bigger picture, we break down barriers, combining our talents and expertise to serve the best interests of our company and deliver unmatched value to our customers.

We are entrepreneurs

We have a strong entrepreneurial mindset. We are curious and creative. We seize every opportunity to adapt to the constantly changing needs of our customers.

Our curiosity drives us to continuously develop innovative and future-oriented solutions that offer real value to our customers!

We are open-minded

We value openness, honesty, and humility. We take time to reflect on our actions and listen carefully to others. We aren’t afraid to speak up, but once a decision is made, we stand behind it. We’re open to having our ideas challenged and always strive to support the best idea, no matter where it comes from.

#WeareJJHats

Be unique. Be jJ Hats.