About us

At J.J. Hat Center, buying a hat isn’t just a purchase—it’s a timeless experience. We believe every customer should walk away with a hat that fits not just their head, but their style and story.

Our collection includes only the finest hats and legendary brands, carefully selected for their quality, craftsmanship, and character.

If you can’t make it to our historic shop at 310 Fifth Avenue in Manhattan, don’t worry—our online store is always open, and our team is ready to help you find the perfect fit, wherever you are.

Visit us at JJ Hat Center, New York.

established in 1911

We are value driven

We believe in people

At JJ Hat Center, we aim to bring out the best—in our team, our work, and each other.

We lead with trust, encourage ownership, and believe that every voice adds value. We listen, we learn, and we grow—together.

We are determined

We are true hat specialists—passionate about what we do and deeply knowledgeable about every style we offer. Our mission is to operate with professionalism, precision, and a genuine love for headwear.

We’re always open to new ideas and respond to challenges with flexibility and focus. We keep our word, follow through on our commitments, and pursue our goals with determination.

We are loyal

We understand the responsibility we carry—toward our customers, our team, and the legacy of our brand.

We’re committed to balancing economic success with environmental awareness and social responsibility. Integrity and loyalty aren’t just values we believe in—they’re principles that guide us in everything we do.

We are one team

Our workplace is built on inclusivity, respect, and collaboration. We support and uplift one another, working as one team toward shared success.

By staying focused on the bigger picture, we break down silos and bring together our strengths to drive our company forward and deliver exceptional value to our customers.

We are entrepreneurs

We embrace a strong entrepreneurial spirit—curious, creative, and driven to grow. We stay agile, always adapting to meet the evolving needs of our customers.

Our curiosity fuels innovation. We’re constantly exploring future-focused solutions that deliver real, lasting value to the people we serve.

We are open-minded

We value openness, honesty, and humility. We take time to reflect, listen with intention, and speak up when it matters.

We’re not afraid to challenge ideas—or to have our own ideas challenged. Once a decision is made, we commit fully and move forward as one team. Because for us, it’s not about being right—it’s about doing what’s right.